The idea of branded fruit is a hot topic in the horticulture industry, with both of New Zealand’s leading supermarket chains saying the future for fruit marketing was branded produce.
The two supermarket chains said the benefits were in creating added value for fruit and also having the ability to track the fruit back to its source.
The days of an apple or orange being sold in a supermarket without a label is becoming a thing of the past.
To make it easier to brand your fruit or vegetables, EQM can now offer the full logo development and artwork design along with the printing of labels to suit.
“The consumer wants a stronger relationship with the produce they purchase. They also want to know the story behind the brand. They want to know where the fruit is grown, by whom and any other special characteristics.
EQM also has several labelling machines for lease or purchase, which are suitable for the fruit labels as well.
Anthony from EQM says the first step is to forecast the quantity and range of fruit types to be packed at each facility to then work out what is the best labelling system to suit their packing systems.
Dix Labellers have been successfully operating in packhouses throughout New Zealand for many years, with a wide range of models available including:
- Dix LB4-10925 online fruit labellers
- Dix LB4-10939-85 punnet labellers
- Dix LB7 hand held labelers
- Digrapack hand labeller
EQM fruit labels are made of a special poly material to improve the label application rate. It is also secure and doesn’t deteriorate between seasons.
Another distinct advantage of the poly over paper label is that it is harder to break under tension.
The poly label also allows the printer to produce thinner labels, which stick and conform to the fruit better than paper based labels.
